LO1 Analysis of Gumtree

A) Purpose
The purpose of Gumtree is to sell products to the public. The products are sold by users round the country who no longer want said products and they get sold through the website to buyers who are interested in the product.

B) Visitor Needs
People use Gumtree to to sell/buy things. Gumtree meets these needs by having a simple search bar that searches for key words to find what you want and also has its products split up in to categories so you can find what you want or something similar. To buy something of gumtree you need to contact the seller through the email that is given to you on the website so you can agree on a price and a way to get it over to the buyer.

C) Information Flow/ User Experience
The user experience for the website Gumtree is that it allows users to buy and sell possessions. The website makes it easy for user to do this by putting a navigation bar in the middle of the screen, this is done to make sure the user sees it, making navigating the site easier.

D) Features
Gumtree has lots of features that make the user experience as easy as possible. For example, the website has a search bar, this allows the user to search for specific things they want to sell or buy on the site. The site also has a navigation bar in the center of the screen, this allows users to navigate the site easily and efficiently.

E) Benefits
The benefits for the producer is that the products on the website are placed by other users so the producer only needs to keep the website going and get money of the users.
The benefits for the audience is that they can find many products in one place and that the products don't have a set price as you can discuss on it with the seller.

F)  Content
There are lots of different aspects to Gumtree that connote that it is an auction site. For example, the price tags on the product thumbnails connote how much that item costs to either bid on or buy. There are also tags in the navigation bar which help users find items they are specifically looking for to either buy or sell.