The purpose of Youtube is to entertain and to inform its users through videos. Youtube has videos uploaded by the users and they get money for the amount of views they have on their video. Youtube also suggests videos that are similar to the ones you have watched and/or popular in your area.
B) Visitor Needs
People visit Youtube to entertain themselves and to educate themselves through videos. Youtube meets these needs by having easily accessible videos that can be found easily through the search bar and also has videos that are split in to sections so you can watch videos that you are interested in. Youtube also keeps a history of videos that you have watched so you can find them easily as they will come up on your suggested.
C) Information Flow/ User Experience
The experience the user will get from using Youtube is they will be entertained, informed and educated. This is because anyone can post a video to the site so it depends on what the general public make for the site. The website is laid out to allow this, for example there is an upload button in the banner at the top of the screen which allows users to upload videos.
D) Features
Youtube has lots of features to make the user experience as enjoyable as possible. The site has a search bar in the banner at the top of the screen which allows the user to search for videos they want to view. The site also has a drop down menu next to the logo in the banner. This acts as a central hub for the site and allows the user to navigate to different parts of it.
E) Benefits
The main benefits for Youtube being a website is that anyone all over the world can access it. This means Youtube can appeal to a large demographic by advertising videos based on peoples interests. Youtube also runs ads on videos uploaded, so the more people watch videos, the more money Youtube makes.
F) Content
There are lots of features that connote that Youtube is a video streaming site, some of these include; There is a video player at the top of the screen, this is where the video is shown once the user has chosen a video to watch. There are suggested videos on the right hand side, these are related to the current video that is playing. This is done to make the user want to watch more videos.
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