LO1 Analysis of iTunes

A) Purpose
The purpose of iTunes is to sell music, videos/movies. iTunes also shows lists of the top/newest  music and films which have reviews that are left by users to help other users decide on what they want to buy. iTunes lets you download or stream the music and films in high quality.

B) Visitor Needs
People mostly visit iTunes to buy films and music. iTunes meets these needs by having a wide range of music and films that you can buy/stream and its easily accessible through the search option and can be bought through through only a couple of clicks. iTunes also helps users decide what they want to buy by showing the m charts and new releases that the users might be interested in.

C) Information Flow/ User Experience
The experience the user will get from this website is they will be entertained by listening to music, watching movies, listening to podcasts and watching TV programmes. They will also be informed on the new music releases. The website does this by showing scrollable panels they connote what music they suggest you should listen depending on what you have listened to in the past, they also connote new releases and top download charts.

D) Features
iTunes has lots of features which make the user experience as easy as possible, some of these features include drop down menus which give information to the user, such as new releases and top download charts. iTunes also has a navigation panel at the right side, this allows the user to navigate the website easily and quickly by clearly describing where that link will take you on the site.

E) Benefits
The benefits for the producer is that the music/film makers make money and money also goes to apple for selling/advertising the products.
The benefits for the audience is that they can buy all the products from one place and they can also see reviews/recommended products for them.

F)  Content
There are lots of features to connote that iTunes is a media streaming site and a media shopping site. Some of these include, the price tags next to the songs. These connote that the user can purchase that product and how much it will cost them. Another is the navigation bar at the top, one of the buttons is called 'iTunes Store', this connotes that people can go there to purchase products.